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Shawn Hesketh

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Take the Alignment Quiz
  • Are you burned out or just misaligned? Take this free 5-minute alignment quiz.

    Are you burned out or just misaligned? Take this free 5-minute alignment quiz.

    Feeling drained by work you used to love? Take this free 5-minute alignment quiz. 12 questions, no email needed, instant results.

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  • Just because you can do it all doesn't mean you should.

    Just because you can do it all doesn't mean you should.

    Most entrepreneurs say yes to work they can do — and slowly the work they actually love gets pushed to whatever's left of the week. After burning out twice, here's the question I wish I'd asked sooner.

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  • The real reason smart entrepreneurs burn out (and how to fix it).

    The real reason smart entrepreneurs burn out (and how to fix it).

    I want to tell you about the worst morning of my career. I had just landed a $100,000 video project — the single largest contract I'd ever signed, with one of the biggest companies in my industry. This was the kind of deal I'd been working toward for years. I…

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  • I built an agentic AI system that can write an entire book. But who's the author?

    I built an agentic AI system that can write an entire book. But who's the author?

    Let me get this out of the way from the outset. I use AI in my work every single day. And I'm proud of the way I leverage these tools to make me much more productive. But I'll be the first to admit that I don't have it figured it…

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  • What annoys you at work, and what's that trying to tell you?

    What annoys you at work, and what's that trying to tell you?

    What annoys you at work? Have you ever stopped to ask what it might be trying to tell you about how you're naturally wired to show up at your best?

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  • Procrastination: Your Early Warning System

    Procrastination: Your Early Warning System

    We all feel guilty about procrastinating activities we dislike. But what if procrastination is actually telling you, "This goes against your natural wiring!"

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  • The Meeting Energy Test

    The Meeting Energy Test

    I'll never forget that brainstorming session. I wanted to crawl under the table... disappear. My biggest client had invited me to participate in a brainstorming session with their entire creative team. So I found myself in their conference room, surrounded by a dozen brilliant people as the Creative Director stood…

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  • Not all motivations are created equal.

    Not all motivations are created equal.

    Here's something most people don't realize about motivation... all motivations are not created equal. One motivation may get you started or cause you to raise your hand to get involved in an activity. But it's usually a different motivation altogether that keeps you going in the middle of that activity…

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  • Are you looking for your WHY in the wrong place?

    Are you looking for your WHY in the wrong place?

    Everyone talks about the importance of finding their "WHY". But what if you're looking for your WHY in the wrong place? Most people think their WHY is some grand mission statement... some kind of noble purpose they have to discover through a great deal of soul-searching and vision boards. But…

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  • Can a $20 gift card kill your team's motivation?

    Can a $20 gift card kill your team's motivation?

    Could a well-intentioned recognition program slowly drain the life out of your team? What if that $20 gift card is actually sending the wrong message?

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Meet Shawn Hesketh

Shawn is a certified executive coach who helps founders and agency owners avoid burnout by realigning their work with how they're naturally wired to thrive. He's also VP of Learning Strategy at MotivationCode.com, where he trains and certifies coaches and business leaders in using the MCode assessment to bette align individuals and teams.

Certified MCode Executive Coach

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