My Primary Areas of Focus

WordPress 101

In 2008, I launched, which has become one of the most popular WordPress video tutorial series in the world. My videos have been watched more than 1,000,000 times, helping hundreds of thousands to learn WordPress.


Membership Sites

My own membership site,, serves more than 25,000 members, which has enabled me to transition from freelance design work to an even more enjoyable work+life balance. I enjoy helping others do the same for themselves!

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Custom Videos

In addition to creating all the tutorial videos for WP101, I also produce custom screencasts and intro videos for WordPress theme shops and other software products. Scriptwriting, voice-overs, screen captures, custom music, logo animation, and more.

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What people are saying about working with Shawn…

Shawn is a consummate professional. His knowledge of both the WordPress platform and business development combined is unmatched by anyone I have ever met. He is as much a pleasure to do business with as he is brilliant at solving problems, and crafting innovative solutions to challenges.

Jeff Timpanaro

I trust Shawn more than any other vendor. He took the time to understand my vision, know my personality, and research my prospects to provide the ultimate branding strategy. Apart from the ‘right-brain’ expertise Shawn provides, the ongoing consultation is priceless.

When I think of quality video tutorials, there’s really only one name in the WordPress space – and it’s Shawn Hesketh.

Shawn is an absolute pleasure to work with and constantly going beyond the call of duty!

Ernie Fitzpatrick

Keep it simple. Just love.

Today, Kay and I are grieving the loss of our dear friend and mentor, Ernie Fitzpatrick. Moments like this call for great words, but it’s at precisely these times when words fail to convey all that is in our heart. So this post is my feeble attempt to share just how much this extraordinary man […]