How to Get Started

Three ways to realign your work with how you're wired to thrive.

The people I work with are excellent at what they do, but have started to feel drained by it. The work below is designed to help you understand why, and then do something about it.

1-Hour
Alignment Session

one-time

Best for anyone whose work has started to drain them and wants an honest look at where the fit has slipped.


What's included:

Your MCode assessment ($79 value). The data-driven science behind your motivations, drawn from your own stories.

A 60-minute 1:1 session. We hold the work that used to light you up against the work draining you now, and find where they split.

Your Alignment Snapshot. A personalized look at which work to keep, hand off, or reshape. Based on how you're wired, not just what you're good at.

Your full recording and notes. Revisit the conversation anytime, and keep the insights close when old patterns try to pull you back.

90-Day
Team Realignment

90 days

Best for founders and business leaders who are ready to realign how their whole team works, not just one person. We'll work together to clear the friction that builds up when the right people are stuck in the wrong roles.


What's included:

MCode assessments and one-on-one alignment sessions for you and up to three key people on your team. Everyone discovers their own motivational pattern first.

A full alignment audit. We map your team's motivations against the real work to find the biggest drains and the costliest places where people and roles don't fit.

A role and delegation plan rooted in each person's MCode. We match the work to the people most energized to do it, not just whoever's free.

A 90-day plan for staying aligned as you grow, so the new structure holds long after our work ends.

Coaching for up to four people. Per person, that lands right around what one leader invests in the 30-Day plan. The difference is that everyone moves at once.

12 sessions in total. Keep them for yourself, bring team members in, or do both. We'll decide together as the work unfolds.

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Team Pricing Discount. More than three people on your team? Book a quick call and we can craft something specifically for you. Book a free call.

Here's what each plan looks like in practice:

1-Hour Coaching Call

Alignment Session

Best for anyone who can feel their work draining them and wants an honest look at where the fit has slipped.

The best place to start if you want clarity before making a bigger commitment.

$249

one-time

Who's it for?

If you're feeling drained by work you used to love — or noticing that certain projects energize you while others quietly wear you down — the Alignment Session is designed to help you understand why.

In 60 minutes, you'll see your current work through a completely different lens: what's actually draining you, what's secretly energizing you, and where the fit has slipped without you noticing. No commitment beyond this one conversation. Most clients walk away with enough clarity to start making small shifts immediately.

What's included in my session?

Before we meet, I'll invite you to take the MCode Assessment ($79 value) at no additional cost to you. Then, during our 60-minute Zoom session, we'll walk through your results together and identify the specific places where your current role is aligned with you and where it's working against you. You'll leave with a personalized alignment snapshot — a clear picture of where the fit may have slipped, what that's costing you, and the first changes worth making.

You'll also get the full session recording and notes, so you can revisit the conversation, share it with a partner or coach, and keep the insights close when the old patterns try to pull you back.

Best for Anyone Who Wants To:

  • Understand why work that used to energize them now feels draining
  • See their unique motivational pattern clearly for the first time
  • Walk away with a concrete picture of what needs to change
  • Test the coaching relationship before committing to deeper work

1-month Coaching Program

30-Day Executive Role Realignment

Best for founders and business leaders who are ready to step out of the daily grind, stop putting out fires, and rebuild their week around the work that fits how they're wired.

$1,499

30 days

Who's it for?

Understanding why you're drained is one thing. Actually changing it is another. The 30-Day Realignment is for leaders who are ready to make changes to stop operating against their wiring and start structuring their work around it. Four weeks of focused coaching turns those insights into a practical plan you can run with.

What the four weeks look like:

Week 1: Your MCode deep-dive. We'll start with the MCode assessment and a 60-minute one-on-one session to learn your unique motivational pattern and identify what's draining you most. This is where the work begins. And where you start to see your current situation in a completely different light.

Week 2: Mapping what needs to change. We'll look at your current work, responsibilities, and calendar to pinpoint exactly where you're operating against your wiring… and where you're already in alignment. Most clients are surprised by both.

Week 3: Putting your MCode to work. We'll redesign specific parts of your week around your motivational pattern: what to keep, what to delegate, what to drop, and how to reframe the things you can't change yet. This is where those insights turn into a plan you can actually run with.

Week 4: Making it stick. We'll lock in your action plan, set milestones for the next 90 days, and build a simple system for staying aligned when old habits try to pull you back. You'll leave with a sustainable action plan that will keep working long after our time together ends.

Best for the Leader who wants to:

  • Turn MCode insights into real change in the way they work
  • Redesign their week around how they're actually wired
  • Build a practical plan they can maintain on their own
  • Experience the results that come with deeper coaching

3-month Coaching Program

90-Day Leadership Team Realignment

Best for founders and business leaders who are ready to realign how their whole team works, not just one person. We'll clear the friction that comes from the right people being stuck in the wrong roles.

$5,999

or 3 monthly payments of $1,999

Who's it for?

Some misalignments can be fixed in a month. Others run deeper — through your role, your responsibilities, and the people you work with every day. That's what the 90-Day Team Realignment is built for.

This is for founders and their teams looking to redesign how they work at a structural level — not just tweak their calendar, but rebuild their operating system around how they're wired to thrive. It includes the option to bring in up to 3 additional team members so the redesign extends beyond one person.

By the end of these 12 sessions, you and your team will have redesigned your roles, reshaped your week, and created a plan that matches the work to the people around you who are most energized by it.

How the 12 Sessions Are structured:

Weeks 1-4: Clarify. We'll start with MCode assessments for everyone participating, followed by individual Alignment Sessions. From there, we'll build a full alignment audit of your current work, calendar, and decision load — identifying the 3-5 biggest drains and the costliest places where wiring and work are mismatched.

Weeks 5-8: Redesign. This is where we rebuild the day-to-day around what fits. We'll restructure your role, redesign your week, and build a delegation plan rooted in each team member's MCode. For solo operators, this means matching tasks to motivations. For owners with a team, it means matching people to work in ways that energize everyone — not just you.

Weeks 9-12: Integrate. The final four sessions are about making it real. We'll test the new structure against real work, troubleshoot the friction points that always emerge, and build a 90-day maintenance plan you can run long after our engagement ends. We'll also talk through whether ongoing coaching makes sense from there.

Flexibility built-in

After the initial Alignment Sessions, the remaining sessions are yours to deploy based on what the work needs. With 12 sessions in total, you might choose to keep every session for yourself. Or you might bring one or two team members in for a few. Most clients do some of both. We'll decide together as we go.

What you'll walk away with:

  • MCode assessments and Alignment Sessions for you and your team
  • Full alignment audit of your current work and calendar
  • Role redesign plan and delegation map
  • Redesigned week built around your motivational pattern
  • 90-day maintenance plan for staying aligned after our work ends
  • All session recordings and notes throughout the quarter
  • Video or email access between sessions
  • Option to continue with monthly retainer after the 90 days

Best for the Team leader who wants to:

  • Redesign their role around how they're actually wired to thrive
  • Assign work that aligns with each team member's motivational pattern
  • Bring key people along so the realignment holds across the team
  • Invest in real structural change that lasts for years to come

Frequently asked questions

Before you book a call, here are some answers to the questions that I hear most often.

Most clients start with the Alignment Session. It's the lowest-risk way to experience how I work, see your MCode pattern for the first time, and walk away with real clarity — whether or not we continue. If you already know you want to do the deeper work, starting with the 30-Day or 90-Day Realignment skips a step and gets you moving faster. We'll talk about which makes sense for your situation on our free call.

Absolutely! If you start with the Alignment Session and decide you want to go deeper, we'll apply the cost of that session toward either the 30-Day or 90-Day Realignment, provided you choose to move forward within 30 days. No pressure to decide upfront.

MCode™ is a narrative-based assessment that's built on 60+ years of empirical research of motivational patterns. Unlike personality tests that compare you against other people, MCode reveals your unique motivational pattern — what energizes you, what drains you, and why certain work feels right even when you can't explain why. It's the foundation of every engagement because you can't realign your work until you understand what you're actually wired for.

Most coaching starts with what's wrong and tries to fix it. My work starts with what's right about how you're wired and helps you build your work around that. The shift sounds subtle but plays out completely differently in practice. Instead of adding more discipline, habits, or productivity systems on top of a misaligned foundation, we redesign the foundation itself.

Absolutely not. In fact, the absolute best time to run an alignment audit is when revenue is healthy, but you personally feel depleted. When business is scaling rapidly, it masks internal energy friction. If you wait until you hit a wall, you're forced to make reactive fixes. Redesigning your role while you have market momentum ensures you scale your business cleanly without sacrificing your health, your clarity, or your family life.

Book the free 30-minute call anyway. It's not a sales pitch — it's a conversation about what's draining you and whether my work is a fit. If it's not the right time, or not the right fit, I'll tell you. Several people I talk to each month end up referred elsewhere because their situation calls for something different than what I do.

The 90-Day Realignment program includes MCode assessments and individual Alignment Sessions for up to three people — you and two of your key team members. After those initial sessions, the remaining coaching sessions are yours to deploy however the work calls for. Most owners use a mix: some sessions solo, some with a team member, depending on what's surfacing. We decide together as we go.

Many clients continue with a monthly retainer for ongoing support. Others take what they've built and run with it independently. We'll talk about what makes sense during the final weeks of the engagement — there's no pressure to continue, and the 90-day coaching program is designed to leave you with a sustainable plan either way.

The Alignment Session comes with a simple promise. Spend 60 minutes with me, and if you walk away feeling like it wasn't worth it, say so and I'll refund it. One conversation, no risk.

The 30-Day and 90-Day programs work differently. Coaching isn't something you can return. Once we've done the work together, what you learned about your wiring is yours to keep. There's no handing that back.

That's why those begin with a free 30-minute conversation instead. No pitch, no pressure. If I don't think I can help you, I'll say so and point you toward someone who can. That's the moment to find out we're not a fit. Not three sessions in.

And if something feels off once we've started, tell me. I'd much rather adjust than have you sit quietly through work that isn't landing.

I'm based in Houston, Texas, but my practice is virtual. Every session is on Zoom, which also means the recording is available to you afterward. Most clients find this more flexible than on-site coaching.

Shawn Hesketh, Certified Executive Coach