// You’re wired to thrive, not just survive.
Does work light you up or burn you out?
As a Certified MCode Coach, I help business leaders and their teams discover their innate motivational patterns so they can reshape their work around what naturally energizes them and do the most fulfilling work of their lives… without burning out.
See what they’re saying about working with Shawn.
Shawn Hesketh
Certified Executive MCode™ Coach
// The real cost of misalignment
How can you tell if your business is running you?
If you’ve built something successful but now feel trapped by it, the cost isn’t just burnout — it’s watching everything you worked so hard to create slowly slip away. It seeps into every area of your life, creating a cascade of problems that compound over time.
Your Health Becomes the First Casualty
The chronic stress of wearing all the hats and forcing yourself into roles that drain you shows up as sleepless nights, constant anxiety, and a body that feels like it’s running on fumes. Rest doesn’t restore you because the problem isn’t fatigue — it’s fundamental misalignment.
Decision-Making Becomes Overwhelming
When you’re operating from exhaustion, even simple business decisions feel impossible. You second-guess everything, paralyzed by options that should be straightforward, because your depleted mental bandwidth can’t process what used to be easy choices.
Your Best People Start Leaving You
Talented team members don’t stick around to watch you burn out. They either follow your example and burn out themselves, or they find healthier environments where they can thrive. You’re left constantly rebuilding while trying to hold everything together.
Growth Stalls Because You’re the Bottleneck
You can’t delegate effectively because you don’t trust anyone else to care as much as you do. Every decision flows through you, every problem lands on your desk, and scaling becomes impossible without sacrificing what little sanity you have left.
The Business You Built Feels More Like a Prison
You can’t take time off because everything depends on you. You can’t pivot because you’re too deep in survival mode. The business that was supposed to be your vehicle to freedom has become the thing that owns every minute of your day.
Your Relationships Pay the Hidden Price
Your loved ones get the leftovers — the exhausted, irritable version of you — while your business gets your prime energy. The people who matter most become casualties of success that was supposed to give you more freedom, not less.
Making matters worse, the longer you wait, the harder it becomes to dig out. Start with a simple chat today.
// The benefits of true alignment
What happens when you start working with your natural wiring, instead of against it?
When you align your work with how you’re naturally motivated, the change goes far beyond avoiding burnout. Here’s what my clients experience…
Your Energy and Enthusiasm Returns
You’ll experience a dramatic reduction in that bone-deep exhaustion within just 30 days of restructuring your work around your natural motivational patterns.
Decision-Making Becomes Easy Again
You’ll stop second-guessing every choice and start making confident decisions about what to delegate, what to eliminate, and where to focus your time and energy.
Your Business Starts Working For You
You’ll create systems and processes that energize you instead of drain you, allowing you to scale without sacrificing your sanity or your relationships.
You Remember Why You Became an Entrepreneur
You’ll reconnect with that original spark and passion that drove you to start your business in the first place, instead of feeling trapped by the monster you inadvertently created.
Your Family Gets the Best Version of You, Instead of the Leftovers
When you’re no longer running on empty, you’ll have the emotional bandwidth to be fully present with the people who matter most — without feeling guilty about work.
Remember what it felt like to have a business that energized you instead of draining you? One that didn’t jeopardize your health, your relationships, or your freedom to grow without burning out?
Samar Owais
I came into the call knowing something in my business had shifted — I just didn’t have the language for it.
In one conversation, Shawn helped me uncover what actually drives me, why certain projects energize me while others drain me, and how to reframe my work to reflect the strategist I’ve become.
It felt less like a coaching call and more like having someone hold up a mirror and say, “You’re not crazy — you’re evolving.” I walked away with clarity, confidence, and a renewed sense of direction for both my brand and my offers.
Shawn has that rare ability to listen between the lines. He didn’t just reflect what I said — he sharpened it, named what I couldn’t, and connected the dots in a way that made everything click. His insights were spot-on, but what really stood out was the way he got me. It felt like being seen by someone who already knew where I was headed and could help me articulate it better than I could myself.”
Working with Shawn on my Motivation Code was like someone finally handed me the owner’s manual to my own brain.
As a storyteller by trade, I’m always digging for those deeper truths that connect and inspire people to action, but Shawn helped me turn that same curiosity inward in a way that was genuinely transformative.
What sets Shawn apart isn’t just his deep knowledge of the MCode framework; it’s his ability to guide you through your own “motivational landscape” with care and insight. He helps you peel back the layers to understand how these patterns have been shaping your work and life all along.
If you’re feeling stuck between what you’re good at and what actually energizes you, Shawn will not only help you identify that gap — he’ll give you practical ways to bridge it. Genuinely caring, down-to-earth, and incredibly insightful, Shawn is the guide you want when you’re ready to align your work with who you truly are.”
Jim Martin
Founder and CEO, Captivation Agency
Chris Lema
CEO of MotivationCode.com
As a Certified MCode Coach, Shawn really understands what makes people tick.
Shawn has been a great partner and trusted friend for more than 15 years, and I’ve seen firsthand the way he trains people to understand their motivation, helping them do better in their jobs and as leaders. His advice is always solid, strategic, and helpful.
What makes Shawn special is how he uses motivational science in real life. He doesn’t just talk about theories — he shows people how to use these ideas every day at work and home. He’s smart and asks questions that help me see things clearly when I’m stuck.
If you want someone who can help you understand why people do what they do, and use that knowledge to grow, Shawn Hesketh is the coach for you.”
// Getting started is easy
Three easy steps to realign your work with how you’re wired to thrive…
Change feels overwhelming when you’re already on the brink of burnout. I know, because I’ve been there.
That’s why I use a simple three-step process that takes you from “I can’t keep doing this” to, “I love this work again!” without adding more to your already overflowing plate.
The only question is, are you ready to reclaim your joy at work, in your relationships, and in your life?
Let’s Talk About What’s Really Going On
It all starts with a free 30-minute chat where we dig into what’s draining you most. No strings attached. Just an honest conversation about what’s draining you most. Whether you choose to continue or not, you’ll walk away with immediate clarity about what’s really behind your exhaustion. Cost: Free
Discover Your Unique Motivational Profile
Next, you’ll take the powerful MCode assessment to discover your unique motivational patterns. Unlike personality or strengths assessments, which describe who you are and what you’re good at, your Motivation Code report reveals the hidden drivers that move you to action, define what “flow state” looks like for you, and helps you harness those insights for greater satisfaction in your work, relationships, and life. Cost: Free
Get Your Personalized Energy Realignment Plan
During this 90-minute video session, we’ll take a deep-dive into your MCode results, connecting every aspect of your motivational blueprint to your real-world challenges, showing you exactly why you’re struggling and what needs to change.
No generic advice or one-size-fits-all solutions. Just a crystal clear action plan to align your life with how you’re innately wired so you can reclaim your energy and your life.
The result? More sustainable energy. Enhanced creativity. Deeper fulfillment. Work that feels less like labor and more like a natural expression of who you’re designed to be.
And it all starts with a free, 30-minute chat!
“Don’t ask yourself what the world needs. Ask yourself what makes you come alive and go do that, because what the world needs is people who have come alive.”
Howard Thurman
// IT MATTERS MORE THAN YOU THINK
The Real Reason Smart Entrepreneurs Burn Out
And How to Fix It
You’re not burning out because you’re not smart enough or tough enough.
It’s not because you lack the grit or ‘hustle’. You’re burning out because nobody ever taught you how to build a business by leveraging how you’re naturally wired. Instead, you’ve been forcing yourself into roles that drain your natural energy, because that’s what you were told entrepreneurs do.
But here’s what most business coaches won’t tell you: your skill doesn’t automatically translate into satisfaction.
Strengths aren’t the same as motivations.
You can be awesome at something and still find yourself completely drained by it. I know because I’ve been there. And if I knew then what I know now, I could have skipped the horrible experience of clinical burnout — not once, but twice in my career. Thankfully, you don’t have to!
We can work together to uncover how you’re naturally wired to show up at your best every day and do the most meaningful work of your life… without burning out.
We’re not talking about a ‘one-size-fits-all’ program.
As a Certified Executive MCode Coach, I leverage more than 60 years of science and research to uncover your unique motivational profile — the specific patterns that have been present throughout your entire life and explain why some activities energize you while others completely exhaust you.
Then, armed with those insights, we can systematically reshape your work around how you’re wired to thrive — not how others say you should operate.
The process is straightforward: we start with an honest conversation about what’s draining you, discover your motivational blueprint through the MCode assessment, and then create a specific plan to realign your work with your natural drivers. No cookie-cutter solutions or forcing yourself into someone else’s success formula.
If you keep operating against your natural wiring, the cost compounds.
Because here’s the harsh truth: if you continue going like you are, your health will continue to deteriorate, your relationships suffer, your best people leave, and ironically, your business growth stalls because you’ve become the bottleneck. The very success you worked so hard to build becomes the prison that traps you.
When you align your work with your built-in motivational DNA, everything shifts.
You wake up energized instead of dreading the day. Decisions become clear and easy because you understand what fuels you versus what drains you. You’ll know what projects to work on and which ones to delegate or pass on altogether. Your business will grow because you’re operating from a place of natural strength rather than forced effort. Best of all, your family and friends will get the best version of you instead of whatever’s left after you’ve given everything to work that doesn’t fit.
The question isn’t whether you can afford to invest in yourself and this process. The question is whether you can afford not to. Your sanity, your relationships, and your business’s future depend on getting this right.
When you’re ready to stop fighting against your natural wiring and start working with it, let’s work together to discover what truly energizes you — so you can reclaim your life and get back to doing work that truly lights you up!
Ready to do more of what lights you up and less of what burns you out?
Let’s talk about it.
It all begins with a free 30-minute chat with Shawn. We’ll talk about what’s draining you most right now, and explore ways to reshape your work around how you’re naturally wired to thrive. No strings attached. Just 30 minutes of much-needed clarity and encouragement!