Coaching for Founders and Agency Owners
Three ways to realign your work with how you're wired to thrive.
Most founders and agency owners who work with me are great at what they do but have started to feel drained by it. They're not burned out yet — just aware that something has shifted. The work below is designed to help you understand why, and to do something about it.
Alignment Audit
$500
one-time
Not sure where to start? Choose this option if you want clarity before making a bigger commitment.
Best for established founders and agency owners who are personally hitting an operational ceiling and need an immediate, surgical analysis of where their energy is leaking.
What's included:
Advanced MCode™ Assessment: The data-driven foundation of our work ($79 retail value)
60-Minute Executive Deep-Dive: A 1:1 Zoom session analyzing your history of peak performance versus your current operational fatigue.
The Role Redesign Snapshot: A personalized structural report detailing exactly which tasks to delegate, dump, or redesign based on your wiring.
Full Session Vault: High-density notes and video recording to reference during your next organizational chart change.
100% money back guarantee
30-Day Executive Role Realignment
$2,500
30 days
Best for growth-stage builders ready to step out of the daily engine room, stop firefighting, and rebuild their calendar around high-leverage visionary work.
What's included:
Week 1: The Motivational Blueprint: We map your MCode data against your real-world calendar to locate the hidden structural energy drains.
Week 2: The Operational Audit: We catalog your current responsibilities, decision load, and bottlenecks.
Week 3: The Delegation Architecture: We physically redesign your week—isolating what you must keep, what needs to be handed off, and how to stop doing work you're "good at" but secretly hate.
Week 4: The Scale Guard: We lock in a sustainable, 90-day execution framework to prevent old operational habits from pulling you back into the weeds.
Asynchronous Advisory Access: Direct email/message access to me between sessions to troubleshoot real-time leadership friction.
100% money back guarantee
90-Day Founder + Leadership Team Realignment
$5,000
90 days
Best for founders, agency partners, and corporate leadership teams who are ready to realign their entire executive operating system. This tier eliminates the structural friction that happens when key players are misaligned with their roles.
What's included:
Multi-Executive Alignment Profiles: MCode assessments and deep-dives for you and up to 3 core team members (partners, COOs, VPs).
Organizational Energy Audit: A comprehensive mapping of your team’s collective strengths, pinpointing why certain projects stall out or drain team morale.
Cross-Functional Role Architecture: A structural delegation matrix that aligns the right executive tasks to the people who are naturally energized to execute them.
The 90-Day Scale Roadmap: A customized play-book for maintaining peak operational harmony as your business grows.
Priority Advisory Channel: High-touch, direct access to me throughout the entire quarter to troubleshoot organizational or cultural friction.
100% money back guarantee
★★★★★ 5.0
Team Pricing Discount. More than three people on your team? Book a quick call and we can craft something specifically for you. Book a free call.
What they say about working with me.
Here’s what a few of my clients have to say after rediscovering their passion and purpose, and realigning their work to do more of what lights them up and less of what doesn't.
★★★★★
“In one conversation, Shawn helped me uncover what actually drives me, why certain projects energize me while others drain me, and how to reframe my work to reflect the strategist I’ve become.”
Samar Owais
★★★★★
“Working with Shawn was like someone finally handed me the owner’s manual to my own brain. If you’re feeling stuck between what you’re good at and what actually energizes you, Shawn won’t only help you identify that gap — he’ll give you practical ways to bridge it.”
Jim Martin
★★★★★
“Shawn's insights were invaluable for turning my MCode report into something I refer to often to inform my business and personal decisions, communication styles with others, and to really understand WHY certain projects light me up while others don’t.”
Andrea Harper
Here's what each plan looks like in practice:
60-minute Coaching Call
Alignment Audit
Best for established founders and agency owners who are personally hitting an operational ceiling and need an immediate, surgical analysis of where their energy is leaking.
The best place to start if you want clarity before making a bigger commitment.
$500
one-time
Who's it for?
If you're feeling drained by work you used to love — or noticing that certain projects energize you while others quietly wear you down — the Alignment Session is designed to help you understand why.
In 60 minutes, you'll see your current work through a completely different lens: what's actually draining you, what's secretly energizing you, and where the fit has slipped without you noticing. No commitment beyond this one conversation. Most clients walk away with enough clarity to start making small shifts immediately.
What's included in my session?
Before we meet, I'll invite you to take the MCode Assessment ($79 value) at no additional cost to you. Then, during our 60-minute Zoom session, we'll walk through your results together and identify the specific places where your current role is aligned with you and where it's working against you. You'll leave with a personalized alignment snapshot — a clear picture of where the fit may have slipped, what that's costing you, and the first changes worth making.
You'll also get the full session recording and notes, so you can revisit the conversation, share it with a partner or coach, and keep the insights close when the old patterns try to pull you back.
Best for the entrepreneur who wants to:
- Understand why work that used to energize them now feels draining
- See their unique motivational pattern clearly for the first time
- Walk away with a concrete picture of what needs to change
- Test the coaching relationship before committing to deeper work
1-month Coaching Program
30-Day Executive Role Realignment
Best for growth-stage builders ready to step out of the daily engine room, stop firefighting, and rebuild their calendar around high-leverage visionary work.
$2,500
30 days
Who's it for?
Understanding why you're drained is one thing. Actually changing it is another.
The 30-Day Realignment is for entrepreneurs who are ready to do something with what they've learned — to stop operating against their wiring and start structuring their work around it. Four weeks of focused coaching turns insight into a practical plan you can actually run.
What the four weeks look like:
Week 1: Your MCode deep-dive. We'll start with the MCode™ assessment and a complete 60-minute session to learn your unique motivational pattern and identify what's draining you most. This is where the work begins — and where you start to see your current situation in a completely different light.
Week 2: Mapping what needs to change. We'll look at your current work, responsibilities, and calendar to pinpoint exactly where you're operating against your wiring — and where you're already in alignment. Most clients are surprised by both.
Week 3: Putting your MCode to work. We'll redesign specific parts of your week around your motivational pattern — what to keep, what to delegate, what to drop, and how to reframe the things you can't change yet. This is where insight turns into a plan you can actually run.
Week 4: Making it stick. We'll lock in your action plan, set milestones for the next 90 days, and build a simple system for staying aligned when old habits try to pull you back. You'll leave with a sustainable action plan that will keep working long after our time together ends.
Between Sessions:
You'll have access to me throughout the month via email. When you have questions or friction shows up between sessions, you don't have to wait until the next week to work through it together.
Best for the entrepreneur who wants to:
- Turn MCode insight into real structural change in their work
- Redesign their week around how they're actually wired
- Build a practical plan they can maintain on their own
- Test what deeper coaching feels like before committing to a full quarter
3-month Coaching Program
90-Day Founder + Leadership Team Realignment
Best for founders, agency partners, and corporate leadership teams who are ready to realign their entire executive operating system. This tier eliminates the structural friction that happens when key players are misaligned with their roles.
$5,000
90 days
Who's it for?
Some misalignments can be fixed in a month. Others run deeper — through your role, your responsibilities, and the people you work with every day. That's what the 90-Day Realignment is built for.
This is for entrepreneurs and small-team owners who are ready to redesign how they work at a structural level — not just tweak their calendar, but rebuild their operating system around how they're wired to thrive. And for owners with a small team, it includes the option to bring in up to 3 additional key team members so the redesign extends beyond you.
By the end of 90 days, you’ll have redesigned your role, reshaped your week, and created a delegation plan that matches the work to the people around you who are most energized by it.
How the quarter is structured:
Weeks 1-4: Clarify. We'll start with MCode assessments for everyone participating, followed by individual Impact Sessions. From there, we'll build a full alignment audit of your current work, calendar, and decision load — identifying the 3-5 biggest drains and the costliest places where wiring and work are mismatched.
Weeks 5-8: Redesign. This is where the work gets structural. We'll restructure your role, redesign your week, and build a delegation plan rooted in each team member's MCode. For solo operators, this means matching tasks to motivations. For owners with a team, it means matching people to work in ways that energize everyone — not just you.
Weeks 9-12: Integrate. The final month is about making it real. We'll test the new structure against real work, troubleshoot the friction points that always emerge, and build a 90-day maintenance plan you can run long after our engagement ends. We'll also talk through whether ongoing coaching makes sense from there.
Flexibility built-in
After the initial Impact Sessions, the remaining sessions are yours to deploy based on what the work needs. You might keep every session for yourself. You might bring a team member in for a few. Most clients do some of both. We'll decide together as we go.
What you'll walk away with:
- MCode assessments and Impact Sessions for you and your team
- Full alignment audit of your current work and calendar
- Role redesign plan and delegation map
- Redesigned week built around your motivational pattern
- 90-day maintenance plan for staying aligned after our work ends
- All session recordings and notes throughout the quarter
- Video or email access between sessions
- Option to continue with monthly retainer after the 90 days
Best for the entrepreneur or team leader who wants to:
- Redesign their role around how they're actually wired to thrive
- Build delegation rooted in each team member's motivational pattern
- Bring key people along so the realignment holds across the team
- Invest in structural change rather than surface-level adjustments
Frequently asked questions
Before you book a call, here are some answers to the questions that I hear most often.
Most clients start with the Alignment Session. It's the lowest-risk way to experience how I work, see your MCode pattern for the first time, and walk away with real clarity — whether or not we continue. If you already know you want to do the deeper work, starting with the 30-Day or 90-Day Realignment skips a step and gets you moving faster. We'll talk about which makes sense for your situation on our free call.
Absolutely! If you start with the Alignment Session and decide you want to go deeper, we'll apply the cost of that session toward either the 30-Day or 90-Day Realignment, provided you choose to move forward within 30 days. No pressure to decide upfront.
MCode is a science-based assessment built on 60+ years of empirical research into what makes people tick. Unlike personality tests that compare you against other people, MCode reveals your unique motivational pattern — what energizes you, what drains you, and why certain work feels right even when you can't explain why. It's the foundation of every engagement because you can't realign your work until you understand what you're actually wired for.
Most coaching starts with what's wrong and tries to fix it. My work starts with what's right about how you're wired and helps you build your work around that. The shift sounds subtle but plays out completely differently in practice. Instead of adding more discipline, habits, or productivity systems on top of a misaligned foundation, we redesign the foundation itself.
Absolutely not. In fact, the absolute best time to run an alignment audit is when revenue is healthy, but you personally feel depleted. When business is scaling rapidly, it masks internal energy friction. If you wait until you hit a wall, you're forced to make reactive fixes. Redesigning your role while you have market momentum ensures you scale your business cleanly without sacrificing your health, your clarity, or your family life.
Book the free 30-minute call anyway. It's not a sales pitch — it's a conversation about what's draining you and whether my work is a fit. If it's not the right time, or not the right fit, I'll tell you. Several people I talk to each month end up referred elsewhere because their situation calls for something different than what I do.
The 90-Day Realignment program includes MCode assessments and individual Impact Sessions for up to three people — you plus up to two team members. After those initial sessions, the remaining coaching sessions are yours to deploy however the work calls for. Most owners use a mix: some sessions solo, some with a team member, depending on what's surfacing. We decide together as we go.
Many clients continue with a monthly retainer for ongoing support. Others take what they've built and run with it independently. We'll talk about what makes sense during the final weeks of the engagement — there's no pressure to continue, and the 90-day coaching program is designed to leave you with a sustainable plan either way.
Every engagement comes with a 100% money-back guarantee. If you complete the work and don't feel the investment was worth it, I'll refund you in full. I'd rather lose a fee than have someone walk away feeling they got a bad deal.
I'm based in Houston, Texas, but my practice is international. Every session is on Zoom, which also means the recording is available to you afterward. Most clients find this more sustainable than travel-based coaching.
Jay Harper
Business Consultant
Coaching with Shawn literally changed my life.
From the moment I received my MCode report I knew I was in the wrong job role.
During my Impact Session with Shawn, I discovered that the thoughts and ideas I thought were holding me back were actually my strongest motivations. I learned that when I name these motivations and use them, I connect much deeper with what actually drives me.
Just a few months later, I used my MCode results and the insights from my Impact Session to find a new role in a line of work I had never considered before.
I found my dream job at the upper levels of an incredible consulting company. Now my days are filled with activities that closely match what I love to do, and I tell everyone I meet about Shawn and the MCode assessment.
Ready to start realigning your work with what lights you up?
Let’s talk about it!
It all starts with a free 30-minute conversation. We'll talk about what's draining you most right now and explore some practical ways to reshape your work around how you're naturally wired to thrive. No cost. No pitch. Just 30 minutes of honest conversation with someone who's been where you are.