My Primary Areas of Focus

WordPress 101

Since 2007, I've been teaching folks how to use WordPress to build and manage their own websites. In 2008, I launched, a popular WordPress tutorial series for beginners that's been called the “gold standard” for WordPress tutorial videos.

Membership Sites

Since I launched WP101 in 2008, it's grown to 20,000 members, and now generates a six-figure income that has enabled me to transition from full-time freelance work to an even more enjoyable work/life balance. I enjoy helping others do the same for themselves!

Custom Videos

In addition to creating all the tutorial videos for WP101, I also produce custom screencasts and intro videos for WordPress theme shops and other software products. Skills include scriptwriting, voice-overs, screen captures, custom music, logo animation, and converting HD video.

What people say about working with Shawn...

Shawn is a consummate professional. His knowledge of both the WordPress platform and business development combined is unmatched by anyone I have ever met. He is as much a pleasure to do business with as he is brilliant at solving problems, and crafting innovative solutions to challenges.

Jeff Timpanaro

I trust Shawn more than any other vendor. He took the time to understand my vision, know my personality, and research my prospects to provide the ultimate identity system. Apart from the ‘right-brain’ expertise Shawn provides, the ongoing consultation is priceless.

Keep it simple. Just love.

Today, Kay and I are grieving the loss of our dear friend and mentor, Ernie Fitzpatrick. Moments like this call for great words, but it’s at precisely these times when words fail to convey all that is in our heart. So this post is my feeble attempt to share just how much this extraordinary man has impacted my life, my work, and my family.

WP101 with Chris Lema, author, speaker, coach, and WordPress blogger.


Today is my friend, Chris Lema’s birthday. Tomorrow is Thanksgiving. It may just be the close proximity of these two days, but I feel inspired to share how grateful I am for Chris and the impact he’s had on my life during this past year.